Post by robsaid on Aug 5, 2014 20:45:36 GMT
Coming into this class I wasn’t sure what it could teach me about Celebrity and Fame that I didn’t already know. That turned out to be a surprise and because its so much more that goes into Celebrity and fame that a lot people do not know. Some would think that you would just talk about the latest and most popular celebrities and what they do on a daily basis, but that is only 10% of what actually goes on in the class, it goes a lot more in depth.
First, the subject that really caught my eye was the “Para social Interactions” topic. I had never heard of this before this summer and it was quite interesting. The study is that we human beings watch these TV shows and get attached to certain characters and we don’t even realize it. Once we’re attached it makes the viewer want to watch the TV show more, almost rooting for the particular character of our liking. Even if we are not attached to the all the characters they might remind us of someone in our friend circle or someone you may have known before, and that adds to the attachment. There is also other ways that PSI happens, and that could be through social media. Twitter is a big place where this takes place, people always tweet at stars looking for interaction and hoping they can get some type of feedback from their initial statement. Even if there isn’t response a person still can have these imaginary relationships inside their heads. I personally think that this can be normal because a lot of people get star-struck and have this strong interest in a particular Celebrity. Some Fans are too obsessed to where they follow them on every social network and sometimes try and reenact that Celebrity’s lifestyle on a daily basis.
Secondly, Celebrities and Endorsements go hand and hand together. Endorsers had to do trial and error when using celebrities and their products together. The reason being is that not any celebrity can promote a certain product; it has to be a match with somewhat of the celebrity’s lifestyle. In a discussion there was good celebrity endorsement representation vs. bad celebrity endorsement representation. One of the good examples of celebrity endorsements is Russell Westbrook and subway, because they go hand and hand together. Subway is a representation of healthy eating and things that are good for the body, the best option of fast food eating. Russell Westbrook is represented as a superstar athlete and he always has to keep his body in the best condition which is watching what he puts inside of his body. So Westbrook representing subway is letting the public know that he trusts subways menu and it’s helping him be the superstar that he is. This type of exposure brings in all type of athletes not just basketball, they want to make it ok for the average person too. A bad example is Michael Phelps and Subway, same franchise just different results in the long run. Michael Phelps was a swim champion with the most medals won at the Olympics so it was only right that Subway get him to represent them on national television. Shortly after his commercials with subway he was caught on camera smoking weed, which is an illegal substance. This situation was unfortunate for both parties because it hurt subways representation of quality athletes and it hurt Michael Phelps endorsements. Subway had to release Michael Phelps and none of his commercials were played again all because of one mistake that went viral.
Lastly, one of the topics that really stood out to me personally were the PSI and children interactions. The topic goes into depth about how much of an impact these cartoon characters can have on your children and can end up shaping who they are in the long run. Also how companies use these cartoon characters as a marketing tool. These children get so obsessed with a character that they might change their mannerisms to mimic the characters or even try doing the things these they do. These networks and marketing promoters work together to bring in money and they spend about a billion dollars on just marketing for children. They get children to want these things and to beg their parents for items of their favorite characters. Parents don’t realize how often they fall victim to these companies market scheme, that’s because it’s disguised through children. Parents think they are making their children happy when in reality they are just satisfying the company needs. To hinder these things I think that watching these TV shows should have a limit because a lot these cartoon shows have no substance and no educational value. A solution in my perspective is to balance the cartoons with something educational that the children can grab on too so they can still have fun but be knowledgeable at the same time. Not only that but explaining to children of non-fiction and fictional characters when they are at that appropriate age, it might cut down some of the obsession.
This class was very informational in more than these three aspects that were pointed out. It shows you the power that celebrities have over society and how people react to them on daily basis and in the long run. Para social interactions allow you to relate to a character that’s similar to you or of people that you may know. While Celebrities and endorsements dominate a role of what we purchase and makes situations enticing when we see celebrities that we look up to with these products. Finally, TV shows and how it affects the growing children, and how marketers are using parents to buy products. These are the things that have great impact on our everyday lives and are just as important as other subjects we attend to in college because it’s more of a social aspect and used more frequently. This class has taught so much in so little time and when you pay attention to detail you realize how these discussions can affect society all the time.
First, the subject that really caught my eye was the “Para social Interactions” topic. I had never heard of this before this summer and it was quite interesting. The study is that we human beings watch these TV shows and get attached to certain characters and we don’t even realize it. Once we’re attached it makes the viewer want to watch the TV show more, almost rooting for the particular character of our liking. Even if we are not attached to the all the characters they might remind us of someone in our friend circle or someone you may have known before, and that adds to the attachment. There is also other ways that PSI happens, and that could be through social media. Twitter is a big place where this takes place, people always tweet at stars looking for interaction and hoping they can get some type of feedback from their initial statement. Even if there isn’t response a person still can have these imaginary relationships inside their heads. I personally think that this can be normal because a lot of people get star-struck and have this strong interest in a particular Celebrity. Some Fans are too obsessed to where they follow them on every social network and sometimes try and reenact that Celebrity’s lifestyle on a daily basis.
Secondly, Celebrities and Endorsements go hand and hand together. Endorsers had to do trial and error when using celebrities and their products together. The reason being is that not any celebrity can promote a certain product; it has to be a match with somewhat of the celebrity’s lifestyle. In a discussion there was good celebrity endorsement representation vs. bad celebrity endorsement representation. One of the good examples of celebrity endorsements is Russell Westbrook and subway, because they go hand and hand together. Subway is a representation of healthy eating and things that are good for the body, the best option of fast food eating. Russell Westbrook is represented as a superstar athlete and he always has to keep his body in the best condition which is watching what he puts inside of his body. So Westbrook representing subway is letting the public know that he trusts subways menu and it’s helping him be the superstar that he is. This type of exposure brings in all type of athletes not just basketball, they want to make it ok for the average person too. A bad example is Michael Phelps and Subway, same franchise just different results in the long run. Michael Phelps was a swim champion with the most medals won at the Olympics so it was only right that Subway get him to represent them on national television. Shortly after his commercials with subway he was caught on camera smoking weed, which is an illegal substance. This situation was unfortunate for both parties because it hurt subways representation of quality athletes and it hurt Michael Phelps endorsements. Subway had to release Michael Phelps and none of his commercials were played again all because of one mistake that went viral.
Lastly, one of the topics that really stood out to me personally were the PSI and children interactions. The topic goes into depth about how much of an impact these cartoon characters can have on your children and can end up shaping who they are in the long run. Also how companies use these cartoon characters as a marketing tool. These children get so obsessed with a character that they might change their mannerisms to mimic the characters or even try doing the things these they do. These networks and marketing promoters work together to bring in money and they spend about a billion dollars on just marketing for children. They get children to want these things and to beg their parents for items of their favorite characters. Parents don’t realize how often they fall victim to these companies market scheme, that’s because it’s disguised through children. Parents think they are making their children happy when in reality they are just satisfying the company needs. To hinder these things I think that watching these TV shows should have a limit because a lot these cartoon shows have no substance and no educational value. A solution in my perspective is to balance the cartoons with something educational that the children can grab on too so they can still have fun but be knowledgeable at the same time. Not only that but explaining to children of non-fiction and fictional characters when they are at that appropriate age, it might cut down some of the obsession.
This class was very informational in more than these three aspects that were pointed out. It shows you the power that celebrities have over society and how people react to them on daily basis and in the long run. Para social interactions allow you to relate to a character that’s similar to you or of people that you may know. While Celebrities and endorsements dominate a role of what we purchase and makes situations enticing when we see celebrities that we look up to with these products. Finally, TV shows and how it affects the growing children, and how marketers are using parents to buy products. These are the things that have great impact on our everyday lives and are just as important as other subjects we attend to in college because it’s more of a social aspect and used more frequently. This class has taught so much in so little time and when you pay attention to detail you realize how these discussions can affect society all the time.
